NYX Professional Makeup Velvet Smooth & Flawless Vegan Face Primer

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Achieve a photo-ready complexion with NYX Professional Makeup’s Studio Perfect Primer. This innovative formula glides onto skin, instantly reducing the look of pores, fine lines, and imperfections to prep your face like a smooth canvas for flawless foundation application and longer wear.

Formulated without parabens, sulfates, phthalates, and triclosan, our vegan primer is infused with vitamin E and lavender essential oil to nourish skin while absorbing excess oil and controlling shine all day. The velvety, lightweight texture melts into your complexion, blurring the appearance of pores and texture for a silky matte finish that helps grip makeup for superior hold.

Perfect for all skin types, our colorless primer helps extend makeup wear while preventing creasing, fading, and melting in heat and humidity. Use before foundation to prep and mattify skin. Can also be applied over makeup throughout the day to control shine and smooth over lines for a filter-like effect.

NYX Professional Makeup offers a full collection of cosmetics to complete any look, from foundations and concealers to bronzers, blushes, highlighters, setting powders and more. Our cruelty-free brand provides premium formulas and high-pigment payoff without breaking the bank. Discover makeup artist-approved products for both classic everyday looks and bold creative expression.

How to Use

Prep skin with your favorite cleanser and moisturizer first. Pump a small amount of NYX primer onto fingertips and gently dab onto skin, concentrating on the t-zone, nose, chin and other areas prone to excess oil and shine. Blend evenly all over face and neck using light sweeping motions. Allow primer to set for one minute before applying foundation. Can be used alone for a smooth, shine-free look or under makeup to improve wear. For best results, avoid rubbing primer into skin – instead pat gently using your fingertips to warm and meld into your complexion.

Key Benefits

  • Matte, poreless finish preps skin for flawless makeup application
  • Controls excess oil and shine for up to 12 hours
  • Smooths over fine lines and texture
  • Grips foundation for extended wear
  • Prevents fading, creasing, caking, and settling into lines
  • Lightweight silky texture won’t clog pores
  • Infused with vitamin E and lavender oil to nourish skin
  • Vegan, paraben-free, sulfate-free formula
  • Cruelty-free

Match with Your Favorite NYX Cosmetics

Get ready for your closeup and achieve picture perfect makeup looks with NYX Professional Makeup primers and foundations:

Studio Perfect Photo-Loving Primer – Available in green and lavender color-correcting shades to neutralize redness, even skin tone, and give your complexion a glowing boost before foundation.

Bare With Me Tinted Skin Veil – Lightweight sheer to medium coverage with a natural luminous finish.

Bare With Me Concealer Serum – Radiant fluid formula with buildable medium coverage and skincare benefits.

Can’t Stop Won’t Stop Full Coverage Foundation – Mattifying, transfer-resistant formula with flawless full coverage wear for up to 24 hours.

Total Control Drop Foundation – Customizable sheer to full coverage that adjusts to your preferred level of coverage.

Born To Glow Naturally Radiant Foundation – Lightweight serum texture that nourishes skin with a fresh, dewy glow.

Shine Killer Primer – Instantly matte texture that smooths and preps skin to control excess shine all day.

Suede Matte Primer – Vitamin E-enriched velvety primer for stay-all-day matte makeup that blurs pores and lines.

Fill in and sculpt your complexion with our wide range of professional quality powders, bronzers, blushes and highlighters. Try our collection of eyeshadow palettes, pigments, glitter and primers to create show-stopping eye looks. Define and shape brows to frame your face with our precision brow pencils, pen, pomade, gels and powders. Line and define eyes artfully with our richly pigmented eyeliners. Give lips bold color and shine with our massive selection of Matte and Butter Glosses, Lip Lingeries, Lip Lustres, Suede Matte Lipsticks and more.

Explore the full assortment of NYX Professional Makeup cosmetics to find your perfect match and achieve stunning looks.

Cruelty-Free Makeup

NYX Professional Makeup is certified cruelty-free by PETA, Leaping Bunny and other organizations. We never test products or ingredients on animals. Our makeup allows you to feel good while looking beautiful!

Discover the NYX Professional Makeup difference and upgrade your beauty routine with studio quality vegan cosmetics loved by professionals and makeup enthusiasts worldwide.


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