NYX PROFESSIONAL MAKEUP Ultimate Shadow and Liner Primer- Lightweight Eyeshadow Base for Flawless Eye Looks

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Get ready to take your eye makeup looks to the next level with the NYX Professional Makeup Ultimate Shadow and Liner Primer. This eye primer is specially formulated to intensify and extend the wear time of eyeshadows and eyeliners for showstopping eye looks that last all day and night.

Lightweight Eye Primer for Vibrant, Crease-Free Color

The NYX Ultimate Shadow and Liner Primer glides on smoothly and dries down to a lightweight, barely-there feel. Infused with vitamin E, this primer preps lids for eyeshadow application and helps prevent pesky creasing and fading. The primer’s creamy, blurring texture minimizes the look of fine lines and imperfections on the lids and under eyes for a perfect canvas.

After application, eyeshadows appear more pigmented and true-to-color. The primer grips onto powder and cream eyeshadows as well as pencil, liquid, and gel eyeliners for crease-free wear that lasts up to 16 hours. No matter what eye looks you create, this primer will keep eyeshadows and liners vivid and fresh without smudging, transferring, or fading.

Versatile Eye Primer for Any Eye Look

The NYX Professional Makeup Ultimate Shadow and Liner Primer is a makeup artist must-have for its incredible versatility. Use it under eyeshadows for more impactful color payoff and defined blending. Apply it before eyeliner for intense pigmentation that won’t budge. You can even wear it alone for a natural, flawless eye look when you want to give your eyes a break from heavy eye makeup.

Thanks to its skin-smoothing texture, the primer covers veining on lids and minimizes the look of fine lines for a perfect base. It works well under shimmers, mattes, and satin eyeshadow finishes. The eyeshadow primer is also ideal for intensifying colorful eyeliners like cobalt blue, forest green, burgundy, and metallic copper.

Cruelty-Free and Vegan Eye Makeup Primer

NYX Professional Makeup is certified cruelty-free by PETA, meaning none of their products are tested on animals. The Ultimate Shadow and Liner Primer is also completely vegan and free of animal-derived ingredients.

As a drugstore brand, NYX makes high-quality, cruelty-free cosmetics accessible to all makeup lovers. The affordable price point of this primer makes it easy to stock up on this eye makeup essential.

How to Apply NYX Eye Primer

Start with clean, dry lids. Apply your regular face primer and concealer first before moving on to eyes.
Squeeze a small amount of the NYX eye primer onto the doe foot applicator.
Use patting and sweeping motions to apply a thin, even layer all over the lid up to the brow bone. Avoid the waterline.
Let the primer set for 30 seconds before going in with eyeshadow. The primer will develop a tacky finish when ready for shadow.
Build your desired eyeshadow look on top. Use bolder, brighter shades than normal since the primer boosts color payoff.
Finish with eyeliner in the upper and/or lower lash line if desired. The primer will keep liner from slipping down or transferring.
Set eye makeup with either loose powder or an eyeshadow close to your skin tone. This locks everything in place.

Tips for Making Eye Makeup Last with Primer

Exfoliate eyelids first to remove any flaky skin so the primer adheres properly.
Avoid oily eye creams before primer, which can break down the formula.
Pat in primer instead of rubbing to prevent lifting already-applied face makeup.
Layer rather than mixing primer with eyeshadow for maximum longevity.
Finish with makeup setting spray to lock in the primer and prevent smudging.
Touch up eye makeup midday, especially eyeliner after hours of wear.

Complete Your Eye Makeup Routine

Take your eye looks to the next level by pairing the NYX Ultimate Shadow and Liner Primer with these top-rated eye makeup products:

NYX Professional Makeup Eyeshadow Palettes – Choose from neutral mattes, smoky schemes, and bold brights with formulas that layer smoothly.
NYX Faux Blacks Eyeliner – Line and define eyes with the precision of liquid liner in matte black or vibrant colors.
NYX Epic Ink Eyeliner – Get sharp cat eyes and thin lines with this intense matte liquid eyeliner.
NYX Worth The Hype Mascara – Coat lashes in extreme length and volume without clumps or flakes.
NYX Professional Makeup Epic Wear Waterproof Eyeliner – Pencil eyeliner that glides on easily and stays put in the waterline without tugging.
NYX Professional Makeup That’s The Point Eyeliner – Retractable eyeliner pencils for quick, effortless definition.

Frequently Asked Questions

Does this primer work on hooded eyes?

Yes, the NYX Ultimate Shadow and Liner Primer works great for hooded eyes! It keeps eyeshadow from transferring onto the brow bone and gives vibrant color without creasing in the folds. Make sure to set it with powder.

Can I use this primer on the lower lash line?

Absolutely. Apply the primer along the lower lash line before lining to keep eyeliners from running or smudging throughout the day. This can help waterproof pencil or gel liners.

What’s the difference between the NYX eyeshadow primer and concealer?

The NYX Shadow Primer is a dedicated formula just for intensifying and gripping onto powder and cream eyeshadows. It has a thinner, more lightweight texture. NYX concealer provides fuller coverage for discoloration on the lids and under eyes. Use both for flawless eye looks!

Does this product contain parabens?

No, the NYX Professional Makeup Ultimate Shadow and Liner Primer is completely paraben-free. NYX avoids parabens in all products.

What finish does this primer leave on the lids?

The NYX eye primer leaves a soft matte finish that helps grab onto eyeshadow pigment. It minimizes shine on the lids without being overly drying or chalky.

Experience Next-Level Eye Makeup with NYX

Give your eye looks serious staying power and vivid color with the NYX Professional Makeup Ultimate Shadow and Liner Primer. This versatile eye makeup primer smooths lids, intensifies shadow payoff, and keeps eyeliners in place for up to 16 hours of perfect wear. Formulated with nourishing vitamin E, the cruelty-free primer works with any shadow or liner for showstopping eye makeup.


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